E-commerce Company

The problem

• E-commerce companies struggle with keeping up with the competitors and monitoring the pricing of their products and the one of their competitors.
• Amazon and the largest retailers use very sophisticated adaptative pricers that are built to provide the best price for their customers, leaving huge gaps sometimes with niche ecommerce websites.
• Sudden price fall or hikes are potential losses of revenues or missed opportunities for e-commerce operators.
• It is of utmost importance to forecast demand based on macro-economic trends in order to prepare for the good execution of production and anticipate spikes of demand or downfall of consumption.

The remedy

• For one of our partners, we have developed a pricing monitoring tool that web crawls 5 of their specific competitors.
• We send an alert email whenever the prices for certain SKUs fall below or go upper than a predefined threshold, so that the Sales team can adapt their pricing strategy based on the
• Based on our experience, weekly data is the best frequency in order to generate useful actions’ lists for the Key Account Manangers.

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