The problem
- Wholesale companies have reseller network all over the world and monitoring how their products are sold worldwide is a nightmare, especially when they distribute online.
- Most resellers don’t abide by the wholesaler guidelines and thus offer a lesser experience of the brands
- Besides, sometimes, 3rd party resellers operate promotional schemes that aren’t aligned with the whosesaling guidelines, guided by the marketing teams at the producer’s.
How to remedy
- Stackadoc has developed a full-stack engine to retrieve information about the ressellers’ activity online : prices, retail media ads, pictures, descriptions, etc…
- With advanced machine learning algorithms, our client was able to detect incorrect visual assets on the retailer’s website, leading to mitigation of the problem, thus improving Brand Compliance to the guidelines.
- Sales teams can access a tailor made tool that monitors daily the pricing changes, the out-of-stock products, provide competitive analysis information and their differentiation factors.
